Sienna Agreement

The Sienna Agreement: An Overview

The Sienna Agreement is a document released by the International Council of Museums (ICOM) that outlines guidelines for the use of images and other digital content by museums around the world. It is named after the city of Siena, Italy, where it was first drafted in 2014.

The agreement aims to facilitate the sharing of cultural heritage online in a way that respects the rights of creators and copyright holders. It provides clear guidelines for museums to follow when using and sharing digital content, while also encouraging them to adopt open access policies that make their collections more accessible to the public.

One of the key principles of the Sienna Agreement is the idea of responsible use. This means that museums should only use digital content in ways that are consistent with the wishes of creators and copyright holders. They should also ensure that any use of digital content does not harm the reputation or commercial interests of the content owner.

Another important principle of the Sienna Agreement is the concept of open access. This means that museums should strive to make their digital collections as widely accessible as possible. They should also make efforts to facilitate the reuse and redistribution of digital content, where appropriate.

The Sienna Agreement is not a legally binding document, but rather a set of guidelines that museums are encouraged to follow. However, it has been widely endorsed by museums around the world, and has helped to promote a more responsible and open approach to the use of digital content in the cultural sector.

As a professional, it is important to note that the Sienna Agreement is an important topic for anyone working in the field of cultural heritage, digital content, or intellectual property law. By understanding the principles outlined in this document, museums and other cultural institutions can ensure that they are using digital content in a way that is both ethical and effective. And for those creating content, the Sienna Agreement provides a framework for protecting their rights and interests in the digital age.